Lisbon 2023
TTouch managed the event’s communication, including the name, tagline, and graphic materials. As the lead graphic designer on this project, I created all graphic materials, including the logo, communication campaign, social media content, and merchandising.
I chose the Archivo font for the logo because it conveys security and professionalism. It also allows me to create an arrow from the letter 'G', thereby suggesting evolution, circularity, and the future.
The name “More than Green” reinforces the idea that the ESG theme goes beyond environmental responsibility, while the tagline “Responsible Business. It’s your business.”
conveys a sense of urgency around a topic that is often seen as merely a nice-to-have.
conveys a sense of urgency around a topic that is often seen as merely a nice-to-have.
Starting from the insight that the acronym ESG is both frequently repeated and still largely unknown to the target audience, we designed all communication around the slogan “ESG WHAT?”
GRACE brought together 22 speakers, 32 sponsors, and over 1,000 participants from 300 affiliated companies, successfully filling the auditorium of the Teatro Tivoli BBVA.